Battle of the Sexes - PART II
The designers and Architects totally get it, and obviously it has nothing to do with being a woman or a man! They not only see the value of completely hidden speaker or AV systems that only enhances their designs, but are ecstatic to lose the distractions and obstacles that any box or grill creates to the eye. To further be able to provide a complete `smart home` solution through our trained and certified installers is like taking a huge responsibility of their shoulders.
We employ both male and female reps in an industry that is completely dominated by man. I think that fact provides our company a great advantage. Not that a female rep actually gets easier acceptance with the resellers, due to the fact that she is a woman, but rather that she can provide a first-hand report of what women like and dislike about sound and video equipment. In most high-end installations it is the woman that decides the look, and if she despises the look of `wall mounted or stand mounted speakers` it will be a cold day in hell to get her to agree with the husband and let him have his big sound system.
Filed under: General on March 18th, 2008
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